Wednesday 30 December 2009

McCains 'Good unlimited' tv campaign








''Potatoes are tickled with feathers to turn them into Potato Smiles; Sweet Potatoes are hugged with rosemary and garlic and Potato Wedges are showered with a confetti of natural herbs and spices. It's a happy, wholesome place where McCain do good things to good food.''

I love this new campaign. I'ts friendly, inviting and appeals to all ages and markets for its playful and concept driven idea. It gives mccains moral, personality and approachability. It tells the consumer that they are eating good food made from good source.