typography in advertising

These are some cool examples i've found in the use of typography. I think as time goes on and i develop as a designer, i have realised my admiration for typography and the use of it as or with imagery. Maybe , i dont use it solely because i like it, but i definitley have an interest in it and i'm sure it has shaped the way that i work or am inspired.

These examples are promoted by the clients that use them, including amazon, Hsbc etc...

I came across these limited addition illustrations for diet coke. Tom Gauld is the illustrator responsible; the same man who designed and illustrated the book 'THE GIGANTIC ROBOT'. I love this book and the minimal style. The illsutrations are extremely sketched and detailed and the colour pallete is kept to a minimum. Although, a child could read and enjoy this, the quality and subtleness is apt and made for an adult , who can truely appreciate the creative direction and emphasis that it posesses.

Ammo Magazine

I discovered this little quarterly magazine in a gallery in Edinburgh...

An A6, landscape mag jam packed with brilliant and varied illustrations. What i like about this magazine is that everything you want to see and read is in there ...and nothing else! No crappy ads,no ridiculous,exaggerated layouts..just clean, vibrant,well designed and well presented...easy to follow and view the important info. A good resource for any aspiring designer as it interviews some chosen designers at different stages in their careers.I have just bought issue 1 so look forward to issue 2!

Negotiated brief | 'Host' magazine final pieces | cover design, 4 editorial spreads

These are my final pieces for my arts and culture magazine based on a japanese theme. Each article is based on an aspect of design which is inspired by japan and its artists/ designers or designs in general. Others, are based on popular and/or famous japanese design / institutions themselves. i.e from Studio Ghibli - animator and designer Hayao Miyazaki to Simone Legno, italian born designer based in america, whose illustration and toy design is inspired by japanese designs and trends.

Im happy with the final pieces and how they answer the brief. The different layouts for each article shows the originality and diversity of each issue and how there is no set house style. The freedom and vibrancy of japanese culture and use of writing and symbology is reflected in this style and the freedom and creativity of each layout, colour choice and design that is chosen.

My favourite piece is the four page feature on the interview with Hayao Myiazaki from Studio Ghibli. I chose this design to emphasise the journey into the mind and work of this japanese illustrator and animator of these epic and popular japanese characters from the films of the studio. I wanted to see the page as if seeing him at work by sketching the characters originally and out of context. I wanted to add a personal feel to it and i think the placement of these around the body copy help you follow the article and take both in at one time. The gentle colour pallete of blues and tourqouise dont deter attention from the impact and help to create the gentle personality of the gentle and subtle nature of the creator.

For the front cover, i wanted to cath attention and truley play on japanese style to show the different style as a whole. I used elements which i sampled within the magazine to show consistency and tie in the whole thing together. i went for a more traditional and general look to tease the audience with a sense of everything relevant and stereotypical of japanese culture.

creative business card ideas!

Some fantastic , innovative and interactive business card ideas that grab your attention, stand out from standard, corporate design and get you involved...these are also instantly recognisable to their client...so you pretty much know what kind of business the business card is related to , instantly. They're also kinda fun!

Awesome mini marshmallows

something to smile at eh!

Cool TOK&STOK furniture campaign

Cant say much about these, i just think this poster ad works fantastically. The company being portugese means that i cant find much out about them. But you dont need to and it shows in the power of advertising. The strapline being simply 'easy to assemble furniture' emphasises this lighthearted play on the transformation of different furniture, on this well known toy, with the push of the thumb. Shows minimum effort required but with a fun side to it instead. Because of the clear message, the design is simple . The pastel colours are subtle and therefore extremely friendly , inviting and with a natural, honest feel about them. It hasn't been overcrowded or overshadowed with text or gimics.

Steven Bonner Illustrations | SELF BRANDING INSPIRATION

I came accross these typographic illustrations. At a time where im struggling to come up with my own brand and identity ideas, i found that the way my own initial here (t) is done is very inspiring.
Im not a purely or very vector based designer. I prefer more mixed media and handrawn experimentation rather than very clean, minimal vector lines. I also enjoy increasingly the manipulation and art of typography and using such as imagery (and vice versa). I would like to get this accross when designing my 'name' for my portfolio website and business cards. I find this imagery perfect. I can hand draw and sketch and illustrate small designs that can physically and metaphorically create my name. This can show off both my ability and my name in a creative and bold way. I just particularly like this style. Once again, its not purely hand made but refined digitally and flows whimsically. I find it increasively interesting as an idea to experiment with.