Another ad!! | Circle Creative & coy-com.com

http://www.youtube.com/watch?v=QWGCc_tqHi0&feature=player_embedded

Great little animation featuring references to dozens of former advertisements spanning years! Nicely created and cleverly combined, there is plenty to take in and reminisce! Click on the link above to try and spot them all...

Wrangler | interactive website

Wrangler's new way to show off their clothing range is seductive, clever ... and kind of fun!

The arrows encourage you to use the mouse to click and drag the clothes and the people ...unzip the guys jacket, rip open his shirt, attempt to pull his trousers off by pulling him from his chair...etc etc. Simple and intriguing, it says a lot about how the company and its clothing range want to be seen and perceived i.e sleek and attractive.

View the whole thing at http://eu.wrangler.com/bluebell/

Negotiated brief | 'Host' | Arts and culture magazine | japanese issue

My current brief that i set myself consists of creating a new masthead , cover design and 4 editorial pieces for a new art and culture magazine that i have created.

So far, i have come up with the name; Host. I went through a lot of name generation and decided on this for various reasons.

1. the small, consise word is easily pronounced, recognisable and therefore memorable.

2. It represents the aim of the magazine as acting as a platform an a base to give light and attention to the appreciation of grounded and/or new and upcoming international design or work inspired by different cultures and customs.

This is the final logo design for the masthead. The slightly distorted and broken up letters resemble symbols rather than characters and are suitable for the japanese issue that I'm designing,as they have that feel about them. Its almost a stereotyical take on oriental writing but with subtlety and a contemporary, minimal look. The edgy and bold typeface also have impact and presence to present a new magazine on the market. I therefore feel that a masthead like this would stand out and have shelf visibility; be successful.

Luke Chueh | I Love You

I love Chueh's style and technique. I love the juxtaposition of his subjects and their actions. He takes these 'cute' , innocently associated characters, into dark and sometimes disturbing or sisnister situations. His work can sometimes be political but i think he utlises subtle humour rather than anger.

But! More than anything, i just love his character design and painting style and the quality of it.

NARC. Cd cover design final ideas | ALTERNATIVE

This was my alternative final idea as i explored a completely different approach and experimented with paint and brushos. I wanted to apply this approach to something physical therefore i associated ink with squid ink/jellyfish ideas. i therefore drew and painted the piece to incorporate natural pattern in paint and ink with nature itself.

Narc. Cd cover design final ideas

back and front

inside

These are the finals i went for. i stayed with a simple inside cover and back cover that sampled the scales. i think this enriched the overall photographic design. As i said, i replaced the logo with the narc logo and made the levels of the photo more grungy and edgey.

I kept the simlicity to not deter from the concept and i believe the use of space enhances impact.

I'm still not happy with the back cover. I believe it doesnt represent one at all and doesnt show professionalism.If i were to win this brief , i would seek the help of a photography student to truly excecute my vision with this piece and create a better resolution and quality photograph. I will definetly be exploring this further in Portfolio development.

Narc CD cover design | development shots

When we were first given the brief to design a cd cover for the 4th annual anniversary of narc music magazine (strapline: reliably informed), they specifically briefed us to not include the typical and expected, in the form of instruments etc. This brief was a chance to be creative and show the creativity and careful consideration of Narc itself.

i began by looking at the utter random. Anything that could have Narc tagged or stamped on to it, in it, beside it etc..

I thought this would also represent the tongue and cheek of the magazine's personality in relation to the market of which it is targeted at; young students etc.

i wanted to try something different for my portfolio and use photography. i started by taking any opportunity to photograph suitable inspiration or possible sources for my idea.

The apple: Could make something from the apple sticker - decay the apple - show the transition - show age - show birthday - growth of magazine.

Material on pegs: Absoloutely random no specific idea. toyed with idea and phrases - being hung out to dry - different fabrics and ageing fabrics show diversity and also age.

Seeds in pot: Planting the seed - standing its ground - growing - becoming legitimate and reliable.

scales: idea of growing and getting bigger. the scales at 4 stone represents the '4 years and still growing idea'.

Another way to look at it was to replace the scales logo with the narc logo and strapline and play on the irony of people relying on scales, being weight concious etc but not reiably informed necessarily. Refers back to the tongue and cheek idea. magazine showing that it is confident in taking the mick out of itself aswel and being lighthearted in doing so.

Qualy | newarriva.com

i spotted some interested packaging in fenwicks belonging to a company called 'Qualy new arriva'. In passing, i had no idea what they did or made but it definetly intruiged me. Finally found them online.

Creators of clever and creative, cute house accessories. Very contemporary and appealing. Almost minimal effort and maximum impact. Love them.

The website is designed with the same ideal. i love the simplicity and typeface of the logo and the minimalist approach to the website structure. Focus is mainly on the product with big close up shots of the products with a tidy description for every product, to each side. All this suggests to me their eco friendly personality. From the simple earthy cardboard packaging to the soft and naturally friendly colour pallette they use on their products. Everything appears as an alternative way to store or function efficiently. Take for example the self watering plant pot.

JOE LEDBETTER

Great and prestigious artist/ illustrator. i love his illustrative and memorable style and characters. Big fan! Great resource for illustration styles and use of tone and colour.

Desktopography

This site was introduced to me by my boyfriend, when i noticed that he was getting some beautifully finished and creative pieces of art as his desktop backgrounds.

A mixture of good ideas, good designs and photoshoping skills shows the appeal of some of these pieces. The above are particular favourites of mine - mainly for the way the idea has been interpreted in the design and also what i find asthetically appealing and eyecatching.