This italian born artist initiated 'Tokidoki' ( 'sometimes') with these Japanese inspired characters. i love the style and the vibrancy of his illustrations. Very simple, very playful, very effective and versatile. Having expanded and grown , the company now produces merchandise, personyfing character and style into products such as 'mimobots' , an extension of USB's , made into recognisable, 'cute' and comical characters adapted around the shape and net of the product. Alongside this, his art has also been printed on the likes of notebooks and other stationary, bags, vinyl toys etc.
Initially 'childlike' , they incorporate a twist of an almost adult-friendly humour ..and the quality and contemporary look reinforces this.
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