Packaging | Double Decker Diversions

This is my final development for Double Decker Diversions. The concept stemmed form the idea that a double decker was quite a filling and considerably large bar to eat as one whole snack . As a brand extension, i created Diversions-small edible bites that 'divert' the two original layers within a double decker . Therefore this packet consisted of 'chewy nougat bites' and 'crunchy cereal chunks'. The illustrations i used were in the theme of the meaning behind the actual word 'double decker' (hence why i i used 'diversions') which are all appropriate to road travel/ traffic and direction. Seeing as this was a new brand extension there were two elements i thought were needed. The first was to incorporate the original orange and purple colours as they had such initial presence and recognisability on the original bar.The second was to clearly state the actual products inside, on the packet, which even till now i think could have been worked on further to place them more appropriately. I'am however, happy with the end product. I think i created a versatile and stand out, compact identity for double decker ..modernising the brand more smoothly yet without being too playful and exaggerated; it still keeps professional and realistic. It has more character and elements to it , which make it stand out.