Cool TOK&STOK furniture campaign

Cant say much about these, i just think this poster ad works fantastically. The company being portugese means that i cant find much out about them. But you dont need to and it shows in the power of advertising. The strapline being simply 'easy to assemble furniture' emphasises this lighthearted play on the transformation of different furniture, on this well known toy, with the push of the thumb. Shows minimum effort required but with a fun side to it instead. Because of the clear message, the design is simple . The pastel colours are subtle and therefore extremely friendly , inviting and with a natural, honest feel about them. It hasn't been overcrowded or overshadowed with text or gimics.