Graphic Design For Fashion - New book

I would love this as a visual reference and inspirational resource. Its an ideal mix of fashion and graphics and how the fashion industry use graphic design to depict their brands and tell their stories.I think that theres something really whimsical, experimental and endless about fashion and the brands that create competition, character and ICONS. Its all very luxurious, expensive and all about quality.

Obviously, graphic design is my primary interest but I've always been intrigued by the fashion industry, the attention to detail and visual splendours! I think that If i was to work as a graphic designer for a fashion house, i will have possibly found the job of my dreams!

I think that the descriptions above sum up the style that i like to use, or predominantly am drawn to attempt. For example, the spread for Kenzo is highly crafted, well designed and executed, highly creative and a piece of art in itself.

"Paolo Bazzani's work for Kenzo fashion shows also reveals how an invitation can become a work of art in itself. For the Spring/Summer 09 event, Bazzani used children's pop-up books as inspiration, to create a whimsical 3D collage of paper butterflies, which of course also doubled up as an invite.

And from butterflies to human flies, images from the Spring/Summer 06 look book for fashion label Bernhard Willhelm, show how even this staple of the fashion industry can be given a surreal makeover via graphics. Featuring two naked figures with models exploding from their mouths, the images are both beautiful and provocative."

"With its broad selection of both labels and creatives, Hess and Pasztorek have cherry-picked some truly original work here. Although occasionally weighed down by a few turgid turns of phrase here and there – this is the world of fashion after all – Graphic Design For Fashion is a very well dressed and rich source for information and inspiration."

(Compiled by Jay Hess and Simone Pasztorek, designers at London-based studio byBOTH)