Live Brief | ''VISION'' at world headquarters | poster and flyer

These are a poster and flyer series that i created for a night at world headquarters organised by Newcastle college Set as a live brief, i ended up winning with my poster and flyers being used.

What i was happy about with these is that they did their job in attracting attention and looking proffessional. I didnt want to 'over' design it and/ or go for the obvious in interpreting the word 'vision' and incorporating that in the design.

Rather, i worked on a layout and colour scheme that alone would be well designed with a minimal approach that would have double impact by remaining slightly mysterious and thereofre intruiging. The small design that stems off the name just represents the vibrancy and excitement that will come from the night, both physically and metaphorically, which again, further teases the audience and also doesnt overcrowed the information on the poster.

What i got out of this brief is that the intention of some work is to just have maximum impact and stand out against a highly competitive and crowded market therefore aim to look asthetically pleasing and catch the eye of non designers; appeal to everyone. i realised that with the vast amount of activity in newcastle city, posters like these would be a plenty and therefore need to be mainly visible and induce interest and not focus on being as concept led. I think i succeeded in this and it has the 'look' of a club night poster.

LASTMINUTE.COM PROJECT - Web banner animation

I chose a simpler design for the banner. i considered that this would be an advertisement that would have to be quick and firey to catch attention of passing web surfers on site and therefore deliver the message quickly.

I took elements from the other designs and put them together as an overall piece that suggests the concept all at once...hence last minute man lifting the entire world and insinuating its exaggeraed confidence and strength in its endless capability in getting you everything and anything from anywhere in the world ( as the random llustrations firing from it) suggest.

The circular globe also acts as a button to interact the user by both metaphorically and physically telling them to "get more good stuff here" as it sits on the globe and encourages you to click on it.

the animation progresses in the same way and speed of the sting animation, as last minute man flies in and out of shot as he 'does his rounds'...he finishes by hovering in the middle and soon after the text pops up and encourages you to click.

Having had more time, i would have created a ore seamless and tidy animation and possibly experimented with a more suitable or alternative banner size. the speed at the minute is too fast and the worth and charm of some elements are lost in the speed.

LASTMINUTE.COM PROJECT - sting animation

The above is another section of this lastminute.com project. i wanted my animation to remain consistent in their simplicity and direct approach to communicating to future customers.

Slides 1 to 12 show screenshots of the proccess that entwined my illustrations with the a clear strapline that eventually reads as ''various ways to get more good stuff FOR YOU'.... The approach was to interact the consumer in a witty way and further emphasising the concept of superhero quality. The fast pace and use of different directions for incoming and outgoing graphics represents the 'doing things lastminute' side..but rather than this be you...its 'the last minute people'...(last minute man). it shows physical ways that different things can be aquired ( in the form of stereotypical things that we associate with holidaying/activity etc) in ways that people can associate with; a last minute shopping spree dash to get them, metal detecting to get them, physically trying to catch a flying plane in a net etc.

i think that splitting up the phrase in this way, keeps the onlooker interested to see what the finished outcome/benefit will be, almost like a punchline. I' ve kept the simple style consistent and chose a typeface that enriched the illustrations further and therefore looked more appropriate and went together well.

Im happy with my ability to have been able to put so many different elements and scenes together in such a short period of time of having used flash.

LASTMINUTE.COM Flash project

These posters are a third of the finished project for last minute. com. This was a D&AD live brief that asked us to create ambient media to advertise their moto of 'get (or do) more good stuff'. These were the last two print pieces i created to go alongside my flash sting animation and web banner. What will follow is a design that, i believe, i produced consistently with room for campaignability (and this what the brief asked for). The simplicity of the design gives more focus to the message behind it and leaves 'lastminute' man as a figure that represents the efforts behind the company to be able to get you such a wide variety of 'things' , which almost give it superhero qualities. The anonymous figure shows the modesty and humbleness of the company and the concept that it takes no credit for its hard work but rather gives all its focus and attention to its customers; it aims to please.

The illustrations show the random an typical things that we associate with holidays and activites, luxury and interests. All these, bundled on top of one half of the strapline, show the amount of choice and excitement that comes with choosing your adventure and the weighty vastness and richness in all aspects.

All in all, i was pleased with the overall outcome....i was satisfied with the concept; which i thought was subtle and not too 'in your face' as so not to attract the wrong target market. Subtle sophistication and humour is the outcome i wanted.

i believe i could have excecuted my character in a more tidy way and had i had better flash skills and more time, have created a more seamless animation.

McCains 'Good unlimited' tv campaign

''Potatoes are tickled with feathers to turn them into Potato Smiles; Sweet Potatoes are hugged with rosemary and garlic and Potato Wedges are showered with a confetti of natural herbs and spices. It's a happy, wholesome place where McCain do good things to good food.''

I love this new campaign. I'ts friendly, inviting and appeals to all ages and markets for its playful and concept driven idea. It gives mccains moral, personality and approachability. It tells the consumer that they are eating good food made from good source.

Innocent smoothies | bobble hats!

I saw these in Sainsburys after work last night.

I'd seen them dotted about on the net but i hadn't seen this new campaign on the shelves.

Instantly has the 'awwwwwwwwwwwww...' factor , therefore i think it appeals more to women! (YA THINK?)

Already a lover of innocent smoothies, i instantly felt the need to own some of these cute knitted hats so i bought four, yes four little bottles of innocent smoothies for six pound, SIX.

For that reason, this works. It physically creates characters out of the bottles and has a winter twist with the knitted hats but also the more obvious ; bottles sitting in a fridge will get cold and want to wrap up!.. it forces you to see them as people almost, its bizarre.

The variants of these knitted bobbly hats reflects the variants of the flavours also.

I just love them. So simple ( if not expensive) but all the same, lighthearted fun from a company of the same nature and characteristics. It gets people physically involved with something material to keep that usually wouldnt be used/integrated with small plastic bottles...

Its also encouraging as each hat has a little tag that tells you that 35p will go to 'the big knit' to keep older people warmer this winter. It makes a clear and witty link between the association of old people with the passtime of knitting and is generally for a worthy, thoughtful and ''nice'' cause.

YUM :)

Benefit | crescent row | Lee Lee, Sofia and Gina

I love the packaging for these new perfumes ''Crescent row'' from Benefit.

They stand out instantly for the rich quality of design and physical reflection of a door and/or house that is illustrated on the packaging.

the story goes... each perfume represents a different type of woman. The design was based on the series of exclusive flats in Bath...i think this is evident in the elegance and vibrance of the packaging and bottle itself which shows the different moods and 'flavours' of each perfume in the colour and intricate illustrations surrounding the whole campaign behind this brand.

i'll have it for Christmas, cheers.