Tuesday 2 February 2010

LASTMINUTE.COM PROJECT - Web banner animation


I chose a simpler design for the banner. i considered that this would be an advertisement that would have to be quick and firey to catch attention of passing web surfers on site and therefore deliver the message quickly.
I took elements from the other designs and put them together as an overall piece that suggests the concept all at once...hence last minute man lifting the entire world and insinuating its exaggeraed confidence and strength in its endless capability in getting you everything and anything from anywhere in the world ( as the random llustrations firing from it) suggest.
The circular globe also acts as a button to interact the user by both metaphorically and physically telling them to "get more good stuff here" as it sits on the globe and encourages you to click on it.
the animation progresses in the same way and speed of the sting animation, as last minute man flies in and out of shot as he 'does his rounds'...he finishes by hovering in the middle and soon after the text pops up and encourages you to click.
Having had more time, i would have created a ore seamless and tidy animation and possibly experimented with a more suitable or alternative banner size. the speed at the minute is too fast and the worth and charm of some elements are lost in the speed.

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