Innocent smoothies | bobble hats!

I saw these in Sainsburys after work last night.

I'd seen them dotted about on the net but i hadn't seen this new campaign on the shelves.

Instantly has the 'awwwwwwwwwwwww...' factor , therefore i think it appeals more to women! (YA THINK?)

Already a lover of innocent smoothies, i instantly felt the need to own some of these cute knitted hats so i bought four, yes four little bottles of innocent smoothies for six pound, SIX.

For that reason, this works. It physically creates characters out of the bottles and has a winter twist with the knitted hats but also the more obvious ; bottles sitting in a fridge will get cold and want to wrap up!.. it forces you to see them as people almost, its bizarre.

The variants of these knitted bobbly hats reflects the variants of the flavours also.

I just love them. So simple ( if not expensive) but all the same, lighthearted fun from a company of the same nature and characteristics. It gets people physically involved with something material to keep that usually wouldnt be used/integrated with small plastic bottles...

Its also encouraging as each hat has a little tag that tells you that 35p will go to 'the big knit' to keep older people warmer this winter. It makes a clear and witty link between the association of old people with the passtime of knitting and is generally for a worthy, thoughtful and ''nice'' cause.

YUM :)