These are a poster and flyer series that i created for a night at world headquarters organised by Newcastle college Set as a live brief, i ended up winning with my poster and flyers being used.
What i was happy about with these is that they did their job in attracting attention and looking proffessional. I didnt want to 'over' design it and/ or go for the obvious in interpreting the word 'vision' and incorporating that in the design.
Rather, i worked on a layout and colour scheme that alone would be well designed with a minimal approach that would have double impact by remaining slightly mysterious and thereofre intruiging. The small design that stems off the name just represents the vibrancy and excitement that will come from the night, both physically and metaphorically, which again, further teases the audience and also doesnt overcrowed the information on the poster.
What i got out of this brief is that the intention of some work is to just have maximum impact and stand out against a highly competitive and crowded market therefore aim to look asthetically pleasing and catch the eye of non designers; appeal to everyone. i realised that with the vast amount of activity in newcastle city, posters like these would be a plenty and therefore need to be mainly visible and induce interest and not focus on being as concept led. I think i succeeded in this and it has the 'look' of a club night poster.
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