These posters are a third of the finished project for last minute. com. This was a D&AD live brief that asked us to create ambient media to advertise their moto of 'get (or do) more good stuff'. These were the last two print pieces i created to go alongside my flash sting animation and web banner. What will follow is a design that, i believe, i produced consistently with room for campaignability (and this what the brief asked for). The simplicity of the design gives more focus to the message behind it and leaves 'lastminute' man as a figure that represents the efforts behind the company to be able to get you such a wide variety of 'things' , which almost give it superhero qualities. The anonymous figure shows the modesty and humbleness of the company and the concept that it takes no credit for its hard work but rather gives all its focus and attention to its customers; it aims to please.
The illustrations show the random an typical things that we associate with holidays and activites, luxury and interests. All these, bundled on top of one half of the strapline, show the amount of choice and excitement that comes with choosing your adventure and the weighty vastness and richness in all aspects.
All in all, i was pleased with the overall outcome....i was satisfied with the concept; which i thought was subtle and not too 'in your face' as so not to attract the wrong target market. Subtle sophistication and humour is the outcome i wanted.
i believe i could have excecuted my character in a more tidy way and had i had better flash skills and more time, have created a more seamless animation.
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