I've always liked the Carphone Warehouse idents. I especially like these simple character illustrations. Inspiring to work with, use and develop. They have become instantly identifiable to the company. Contemporary and adaptable to motion graphics, they appeal and work in every medium.
The advertisements whereby the hand draws the illustrations out in intruiging quick-fire slides is also unexpected and as it shows the working progress in a ''fast forward'' way. Cleverly done; mixing different media and quality to draw in attention.
They were also used as sponsors of x factor. Interacting the audience in the adverts by publishing voices of the public singing, whilst the illustrated characters mimic the voice.
watch the advert style here:
http://www.youtube.com/watch?v=7X4wVUcCUBw
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