My final designs for quaker oats new 'chilled creamy oats' pots.
The brief was aimed at young women and i think this is clear in my ideas. The illustrations are delicate and the colours have a slight female bias also. The use of white space and simple illustrations is supposed to reflect the 'healthy light snack' side, whilst the bulky typeface stands out and show a substantially filling snack, despite it aiming to be healthy, it still wanted to reflect the satisfying end result and the richness and quality; which i believe is reflected in the colour. Originally, i planned to use paler versions of the colours used but i found that these looked too medicinal and therefore diet/health orientated. Quaker oats were more about communicating the goodness in the snack for on the go women. This is were i got the idea for the arrangement and name of the pots. I liked the idea of a 'ready, steady, go' solution but i turned these into 'creamy, oaty, fruity/sweety'. Simple and bold, it reads quickly and bluntly , naturally due to the alignment and 'boxed' effect; it also creates more of an identity out of it. I toyed with the idea of using the red, amber and green colours for each word to reinforce the idea of an on the go snack but i thought it appeared too confusing and wouldnt differentiate enough between the fruity and sweety flavours.
Overall, im happy with the final designs and i think they would it well amongst brands existing in the market. Its a different approach to the traditional Quaker oats look, but i dont think its too eccentric or different to look inconsistent or out of place; just a simple, delicate and feminine design; mainly typographical with simple vector illustrations as to not deter away attention.
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