I saw a poster belonging to this series, in the metro paper a couple of weeks ago. Instead of a man , it was a child crying because of 'no hp'.( unfortunately, they seem to be scarce).
i like these. very simple and witty, straight to the point and caught my eye straight away. There's also something quite retro and unexpected about them. They resemble a 1940's propaganda poster, i interpret the aim to ironically play on this. A clear bold statement, emphasis on the 'no' as a negative; There's no room to question it, its designed and worded as a confident statement ( but lighthearted with its humorous edge).
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