I must admit, i do like it.... or its an improvement at least. The new logo is certainly much better. A softer and more friendly typeface definitely helps give the programme a more approachable and down to earth feel. Less corporate and overbearing, it emits personality ( like the show) alongside the opening credits. The use of various media and illustration styles also reflects and mirrors the various aspects and services of the programme and how these integrate and work with and alongside eachother. The colour scheme is also softer and slightly more femminine but i pressume that the target market would be infact women who are home at that time of day- who possibly dont work, have children to look after etc (hence the various slots on home and gardening, beauty , clothes etc.)
i think it definitely appeals more. little touches like picturing the presenters (aswell as other members of the this morning team) in a polaroid photo type frame on the credits/ website , as part of the design, communicates further and metaphorically the idea of friends and family and a base to create memories and feel at home on the show...and therefore trust it.
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