Tuesday 2 February 2010

Qualy | newarriva.com







i spotted some interested packaging in fenwicks belonging to a company called 'Qualy new arriva'. In passing, i had no idea what they did or made but it definetly intruiged me. Finally found them online.
Creators of clever and creative, cute house accessories. Very contemporary and appealing. Almost minimal effort and maximum impact. Love them.
The website is designed with the same ideal. i love the simplicity and typeface of the logo and the minimalist approach to the website structure. Focus is mainly on the product with big close up shots of the products with a tidy description for every product, to each side. All this suggests to me their eco friendly personality. From the simple earthy cardboard packaging to the soft and naturally friendly colour pallette they use on their products. Everything appears as an alternative way to store or function efficiently. Take for example the self watering plant pot.

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