When we were first given the brief to design a cd cover for the 4th annual anniversary of narc music magazine (strapline: reliably informed), they specifically briefed us to not include the typical and expected, in the form of instruments etc. This brief was a chance to be creative and show the creativity and careful consideration of Narc itself.
i began by looking at the utter random. Anything that could have Narc tagged or stamped on to it, in it, beside it etc..
I thought this would also represent the tongue and cheek of the magazine's personality in relation to the market of which it is targeted at; young students etc.
i wanted to try something different for my portfolio and use photography. i started by taking any opportunity to photograph suitable inspiration or possible sources for my idea.
The apple: Could make something from the apple sticker - decay the apple - show the transition - show age - show birthday - growth of magazine.
Material on pegs: Absoloutely random no specific idea. toyed with idea and phrases - being hung out to dry - different fabrics and ageing fabrics show diversity and also age.
Seeds in pot: Planting the seed - standing its ground - growing - becoming legitimate and reliable.
scales: idea of growing and getting bigger. the scales at 4 stone represents the '4 years and still growing idea'.
Another way to look at it was to replace the scales logo with the narc logo and strapline and play on the irony of people relying on scales, being weight concious etc but not reiably informed necessarily. Refers back to the tongue and cheek idea. magazine showing that it is confident in taking the mick out of itself aswel and being lighthearted in doing so.
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