Negotiated brief | 'Host' | Arts and culture magazine | japanese issue

My current brief that i set myself consists of creating a new masthead , cover design and 4 editorial pieces for a new art and culture magazine that i have created.

So far, i have come up with the name; Host. I went through a lot of name generation and decided on this for various reasons.

1. the small, consise word is easily pronounced, recognisable and therefore memorable.

2. It represents the aim of the magazine as acting as a platform an a base to give light and attention to the appreciation of grounded and/or new and upcoming international design or work inspired by different cultures and customs.

This is the final logo design for the masthead. The slightly distorted and broken up letters resemble symbols rather than characters and are suitable for the japanese issue that I'm designing,as they have that feel about them. Its almost a stereotyical take on oriental writing but with subtlety and a contemporary, minimal look. The edgy and bold typeface also have impact and presence to present a new magazine on the market. I therefore feel that a masthead like this would stand out and have shelf visibility; be successful.